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THIS is How You Use Social Media
Social media success seems to be a mystery to many organizations. Many firms don’t have the manpower and are stretched thin when it comes to marketing. Content marketing takes up much of the efforts...
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The Unlimited Options of Video Storytelling
If you have been following my posts on Content Insiders, then you have trekked step by step beside me on my journey into the world of video marketing. Presently, I am engaged in training for Adobe...
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The Video Infographic
The human brain processes images 60,000 times faster than text, and 90% of information transmitted to the brain is visual. In search of new formats to present their message, marketers devised a simple,...
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Get Your Video Message Across
Tips for purchasing a wireless Lavalier mic system. With video becoming the latest tool for distributing your marketing message over various platforms, it is important to focus on capturing the best...
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Five Easy Ways to Ramp Up Your Email Marketing
Email is not only one of the most effective marketing channels, but it is also the most cost effective as well. These are a few tips and observations that I have made since I began my career in lead...
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Engagement – The Key That Unlocks Productivity
Being in my early 60’s, I’ve worked my entire career in the fields of marketing, video production, lead generation and tele-sales. Over this time, I’ve worked for various sized organizations that had...
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Debunking Myths on Outsourcing Marketing
Often small and medium sized organizations are faced with the questions – To market, or not to market. Is it better to hire a Marketing Director and staff or should we put our trust in outsourcing it...
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Are You Missing the Boat on Post Sales Content?
How to turn your customer base into your biggest advocates. Unfortunately, many marketers turn a blind eye to post sales nurturing of new customers. The sale is just beginning when you cash the check...
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B2B Leads Are Like Santa – The More the Merrier!
It’s that time of the year again, when we all sit down and review the year we’ve had and begin to plan for the year ahead. The number one item on my holiday list for Santa is an ample supply of high...
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Is Your Contact List Melting Faster Than Frosty?
It is the end of the year and the holidays are upon us. As you look back at the tools of your trade, you notice that your contact list has melted faster than Frosty the Snowman on a warm December day....
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